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Embracing "The Uncommon Thread" — the Stance mantra. In less than five years, they turned socks into one of the world's most exciting categories. Stance's founders saw an outlet that had been ignored, taken for granted, and dismissed. By breathing life into something like socks, that had been previously overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to their brand.