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The Best Wine Subscription Boxes of 2020

By: Dannie Phan | January 31, 2020

Do your friends always buy you wine for your birthday? Is your refrigerator always stocked with exotic and exciting flavors? If so, you may want to consider signing up for a wine subscription service. These services help wine lovers and wine newbies alike discover new and bold tasting notes in their wine. Not only will you have a chance, upon subscription, to support winemakers directly, but you’ll receive a bounty of new wine on a regular basis.

Sound intriguing? Let’s break down the wine subscription box basics so you can determine which of the many services will be the best for you.


Service Trial Offer Price/Bottle Rating Ranking


8 wines for just $39.99 plus $9.99 for shipping and tax.
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$14.17/bottle

4.5 out of 5

Small Batch Exclusives View


$10 off new memberships
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$20/bottle

4.5 out of 5

Global Adventure View


Get $45 off your first box
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$15/bottle

4.7 out of 5

Beginners Wine Box View


8 Wines and a pair of glasses for $39.99
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$13.33/bottle

3.5 out of 5

Budget Wine View

How to get the most out of your first wine box subscription


Earn cash back bonuses when you sign up for any of these wine box subscriptions. Save up to $100 on your first subscription.


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Service Trial Offer Price/Bottle Rating Ranking


12 wines for only $79.99 with free shipping
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$14.17/bottle

4.5 out of 5

Customer Service View


20% off your first order
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$24.5/bottle

4.5 out of 5

Domestic Exclusives View


35% off your first order
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$16/bottle

3.8 out of 5

Innovative Recommendations View


14 bottles of wine with 2 stemless glasses for $69.99 plus $19.99 for shipping
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$14.99/bottle

2.0 out of 5

Sales & Clearances View

What is a Wine Subscription Box?

Wine subscription services aren’t just for sommeliers. You can register with a wine club and start receiving wine subscription boxes regardless of your experience. These boxes will vary based on the wine club you decide to sign up with. More often than not, though, they’ll expose you to a wine selection you won’t find anywhere else, including your local wine store.

Most subscription boxes will deliver full bottles of wine to you on a monthly, bi-monthly or bi-annual basis. That said, some of the wine subscription services that deliver wine to your door more frequently will stick to sending small-batch samples. You’ll need to do your research ahead of time to determine what kind of delivery you want to look forward to.

Some of the best wine subscription boxes available today include: 


Wine of the Month Club Review

Rating: 4.5 out of 5 (2,150+ Trust Pilot reviews)

Price per month: $39 per month, not including tax. $20/bottle

Trial Offer: $10 off new memberships

About: Get two great wines and the best price in the industry delivered to your door at the lowest shipping cost in the business.

What we like: Monthly delivery, depending on your subscription. Potentially earn 3% cash back with Swagbucks.

Our Recommendation: Specializing in value-oriented wines from around the world. A great option to explore new wineries and purchase their favorite affordable bottle outside of the subscription.

Best Promotion: Earn 3% cash back for every dollar you spend at Wine of the Month Club with Swagbucks.

1. Register for Swagbucks

2. Search for the Wine of the Month Club deal on Swagbucks

3. Click through and start shopping


Bright Cellars Review

Rating: 3.2 out of 5 (85 reviews on Site Jabber)

Trial Offer: Get $45 off your first box

Price per month: $60 for four bottles of wine a month. $15/bottle.

About: Take your taste palate quiz and Bright Cellars will match you with wines that you'll love.

What we like: Based on your taste profile, see four unique wines that you'll love. If you don't like what you receive, they will help you select a free replacement bottle.

Our Recommendation: If you're not sure what you like and wines are intimidating to you, their quiz makes it easier to narrow down your options.

Best Promotion: Get an extra $50 cash back bonus when you try Bright Cellar via Swagbucks.

1. Register for Swagbucks

2. Search for Bright Cellars deal on Swagbucks

3. Click through Bright Cellars and start shopping


Macy’s Wine Cellar Review

Rating: 3.5 of out 5

Trial Offer: Taste our Top 6 delicious winter wines–your choice of reds, whites or a mix of both—for only $39.99 (plus $9.99 shipping and applicable tax). We’ll also include 2 bonus bottles of a spicy-rich, 93-point Sicilian red and a bonus pair of glasses from Dartington Crystal, giving you a total savings of $95.

Price per month: $159.99 for 12 bottles of wine plus free shipping. $13.33/bottle

About: Macy’s Wine Cellar delivers wines for any occasion right to your door. All wines are hand-selected by an expert team, who taste thousands of wines from all around the world and only select the best in quality and value.

What we like: One of the best introductory offers programs for a basic subscription. The price of the wine offered by Macy's Wine Cellar is affordable at $14.17 per bottle delivered and convenience. Manage your account online and get shipping notifications

Our Recommendation: Budget Wine

Best Promotion: Get an extra $10 cash back bonus when you try Macy's Wine Cellar via Swagbucks.

1. Register for Swagbucks

2. Search for the Macy's Wine Cellar deal on Swagbucks

3. Click through Macy's and start shopping


WSJ Wine Review

Rating: 2 out of 5 (71 reviews on Site Jabber)

Trial Offer: 12 bottles of wine with 2 bonus bottles and 2 stemless glasses. The complete package—worth over $250—is yours for ONLY $69.99 (plus $19.99 shipping & applicable tax).

Price per month: $159.99 for 12 bottles of wine plus $19.99 for shipping. $14.99/bottle

About: The Wall Street Journal and the world's leading direct-to-home wine merchant. You will be offered a range of wines, from everyday to fine and rare, at the best possible prices.

What we like: Broad price range of wines from around the world. Frequently have sales and clearances if you're interested in purchasing more.

Our Recommendation: Bulk deals

Best Promotion: Get an extra $10 cash back bonus when you try WSJ Wine via Swagbucks.

1. Register for Swagbucks

2. Search for the WSJ Wine deal on Swagbucks

3. Click through WSJ Wine and start shopping


Virgin Wines Review

Rating: 4.5 out of 5 (15,000+ Trust Pilot reviews)

Trial Offer: Get 12 fantastic wines for only $79.99 with free shipping.

Price per month: $149.99 for 12 bottles of wine, plus $19.99 for shipping and tax. $14.17/bottle

About: Virgin Wines brings together two of the best things in life, awesome wine and killer music. Start with 12 wines, including 3 bottles inspired by some of music's biggest legends. Get a playlist with every bottle.

What we like: Their advice section is invaluable to a wine novice and talking to the team on the phone is always fun, like chatting to a friend. you can really take the time to go through the wines and read about them.

Our Recommendation: Diligent customer service and a large library of online resources

Best Promotion: Get an extra $10 cash back bonus when you try Virgin Wines via Swagbucks.

1. Register for Swagbucks

2. Search for the Virgin Wines deal on Swagbucks

3. Click through Virgin Wines and start shopping


Nocking Point Review

Rating: 4.3 out of 5 (35+ Google Reviews)

Trial Offer: 20% off your first order

Price per month: 2 bottles in every $49 monthly shipment. $24.50/bottle

About: A light-hearted brand specialized in premium limited edition wines made in the US. Frequently collaborating with tastemakers in the entertainment industry, this winery has rapidly grown in five years.

What we like:  Limited edition wine from collaborations with celebrities.

Our Recommendation: Best domestic

Best Promotion: Get an extra $40 cash back bonus when you try Nocking Point via Swagbucks.

1. Register for Swagbucks

2. Search for the Nocking Point deal on Swagbucks

3. Click through Nocking Point and start shopping


Winc (formally known as Club W) Review

Rating: 3.8 out of 5 (90+ Google Reviews)

Trial Offer: 35% off your first order

Price per month: 3 bottles for $39 per month plus $9 for shipping and tax. $16/bottle.

About: Using technology to personalize wine recommendations from around the globe. Deliveries are made on a monthly basis and are usually received within three days.

What we like: Winc has been considered the Netflix of wine, with its large library of wines and recommendations from user data. There are wines made with different methods that fit into specific diets such as vegan and eco-friendly.

Our Recommendation: Most innovative wine subscription

Best Promotion: Get an extra bonus when you try Winc via Swagbucks.

1. Register for Swagbucks

2. Search for the Winc deal on Swagbucks

3. Click through Winc and start shopping


Laithwaite's Wine Review

Rating: 4.5 out of 5 (26400+ Trust Pilot reviews)

Trial Offer: Taste their top 6 wines plus 2 bonus bottles for just $39.99 plus $9.99 for shipping and tax. Save $100.

Price per month: 12 expertly selected wines delivered to your door every three months at $149.99 plus $19.99 for shipping. $14.17/bottle

About: Previously known as Bordeaux Direct, Laithwaites is one of the oldest wine subscriptions dating back to the 70s. They work with an exclusive range of small-batch wines from around the world.

What we like: You're able to learn about the winemakers and their family estate. Their exclusive range of small batches makes them one of the most customizable wine boxes available.

Our Recommendation: Great variety of exclusive small-batch wines.

Best Promotion: Get an extra $10 cash back bonus when you try Laithwaite via Swagbucks.

1. Register for Swagbucks

2. Search for the Laithwaite's deal on Swagbucks

3. Click through Laithwaite's Wine and start shopping


Who Needs Wine Subscription Boxes?

If you’re looking to diversify your wine palette, then a wine subscription box is for you. These boxes serve wine lovers all around the world by exposing them to new wines that they may not have ever had a chance to try before. From award-winning pinot noir to red wine from Napa, California and New York, the variety of wine you receive in these boxes beats out any variety you could pick on your own time. If you have ever called yourself a wine lover, you’ll want to subscribe to a wine box.


What Do You Need at Home for a Wine Subscription Box?

As mentioned, wine lovers of all degrees of experience will be able to enjoy the spoils in a wine subscription box. You don’t necessarily need any tools at home to enjoy a good glass of cabernet sauvignon or pinot. However, if you want to boost your experience, it’s recommended that you invest in a rounded wine glass and an aerator. A good wine glass will let you better experience a great wine’s tasting notes. An aerator, too, will exemplify the tastes that winemakers across the world want you to notice. With the help of these tools, you’ll be transported from your kitchen into a tasting room.


How Does Wine Subscription Delivery Work?

When you register with a wine club, you’ll receive a club membership. You’ll need to provide the subscription service of your choice with your preferred delivery address as well as some basic information about the wine you like best.

From there, the wine subscription service of your choice will send wine to your door. As mentioned, some services send wine tastings on a monthly basis. Others operate bi-monthly, and some even limit their deliveries to twice a year.


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What Wine Options Are Available?

The wines available to you through a subscription service will vary based on the winemaker you choose to work with. In most cases, though, wine subscription boxes will expose you to an expansive wine selection. You’ll need to let your subscription service know early on whether or not you prefer white wine or red wine, but do note that your subscription service will encourage you to try new wines. The more exposure to untested sauvignon blanc you get, for example, the more you may find that it’s one of your favorites.


How Much Does a Wine Subscription Box Cost

Wine club members typically have to pay less for their wine subscription services than non-members. That said, pricing will still vary based on the club you decided to join up with.


What If You Don’t Like The Wine You Receive?

Unfortunately, most wine club services don’t allow you to return wines you don’t enjoy if you’ve already opened them. You can reach out to your subscription box provider, though, to learn more about their individual return policies.
Think a wine subscription service will help you diversify your tastes? Then embrace the new decade and see where some of the best wine subscription services can take you.



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