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Boohoo.com is an online fashion company that was founded in 2006 by Mahmud Kamani and Carol Kane. It is based out of the United Kingdom and produces most of its clothing in the UK. Boohoo.com was revolutionary in their marketing towards teens and young adults by being one of the first online companies to target social media platforms. By advertising to the desired age groups on social media, Boohoo.com grew very large and became successful early on. Today they produce over 25,000 items of clothing.
Boohoo.com specializes in providing fashion forward clothing for teens and young adults. They produce items for both men and women, with dresses and women’s tops being some of the most popular choices.