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For nearly 40 years Lonely Planet has been the leader in travel guide book publishing, renowned for its first-hand approach and commitment to providing the best information for travelers. In addition to around 500 trustworthy and inspiring books, Lonely Planet produces an award-winning website (including an online shop, hotel/hostel booking service and access to some of the best bookable travel services) and a range of innovative digital products unique to Lonely Planet's shop.