Three friends and avid runners from Indianapolis bought franchise rights to The Athlete’s Foot retail company in 1976, opened 12 stores, added new investors, and waited for the franchise licenses to expire. Then, they converted all of those stores to Finish Line stores by 1986–just four years after they opened the very first Finish Line store.

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Shop Finishline.com for shoes, clothing, accessories, fan gear, jackets and hoodies, sale or clearance merchandise, and sport and fashion brands for men, women, and kids. Find hats, crossbody bags, waist packs, socks, and bags from top brands including Champion, Converse, Nike, Adidas, Puma, Timberland, and The North Face. Quickly check and verify release dates on the hottest new styles and reserve your pair of shoes or athletic gear for store pickup or quick delivery.