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In 1902, designer Lena Himmelstein Bryant Malsin created a new maternity fashion line for modern mothers. She implemented the line in 1904 but couldn't get the word out as a single woman at the time. In 1909, her husband took over the business side and expanded the line. Thus, the Lane Bryant brand was born. Focusing on two categories, plus-size clothing and maternity wear, sales reached over $1 million in 1917. The company was purchased by the owner of The Limited in 1982 and became a member of the Ascena Retail Group in 2012. Today, there are over 700 Lane Bryant stores nationwide that offer classic and stylish clothing options for the full-figured modern woman between the sizes of 14 and 28. Even if you're nowhere near a brick-and-mortar store, you can access great Lane Bryant deals around the clock online at LaneBryant.com. Visit the website to take advantage of special sales and promotions on seasonal goods, intimate apparel, and even BOGO deals on Lane Bryant bras. Shop for new arrivals, active or leisure wear, work apparel, or something for date night or a special occasion. Browse the swim section, shop for shoes and accessories, stock up on Cacique Intimates, and visit the sales page to get the lowest prices of the season. Present Lane Bryant coupons to the cashier or add a Lane Bryant promo code at checkout online to transform a good deal into a steal.

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