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VIDA is the story of the rich, beautiful, interconnected world in which we live. It is the story of contemporary life and of mindful, global citizenship. VIDA is a collaboration amongst global citizens - from a designer in Milan, to a producer in Karachi, and a consumer in San Francisco – we are a global partnership of co-creators. VIDA presents an alternative to the homogeneous, disposable products that increasingly dominate retail. We produce only that which is purchased, bringing into the world only items that are wanted.