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Ouidad, the "Queen of Curl", is an internationally recognized stylist, specialized in curly hair. In 1984, she opened the first salon in the country to cater exclusively to curly hair. After years of working with curly hair in her exclusive salons, Ouidad designed products specifically formulated for the needs of curly hair - waves, kinks, or any texture at all. Her trademarked cutting & styling techniques and specialized line of award winning products, have instilled confidence in curly and wavy haired people everywhere.