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Our Mission sets a universal raison d'être that is core to Shiseido, and our corporate message—"This moment. This life. Beautifully."—symbolizes our mission. We created it to communicate throughout society our aim of being even more consumer-oriented, to respond sincerely to the desire among people worldwide to be beautiful. Over its history, Shiseido has done much to help people live beautifully. As we move into the future, we will satisfy consumers even more by providing appealing products and attentive services while fulfilling our responsibilities to society.