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IRO, a Paris based fashion brand founded by brothers Laurent and Arik Bitton in 2005. With Back-ground in the music industry Laurent and Arik decided to channel their love for music into a different medium: fashion. Inspired by fashionable women in their inner circle of friends they decided to create a clothing line that had a distinct vintage feel and at the same time mirrored nonchalant, easy chic style. By combining great craftsmanship, attention to details and the finest materials the IRO collections found their own unique voice within the fashion world.