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staying true to the rich heritage – and authentic, all-American spirit – of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. Today, Lucky Brand is a leading multi- channel apparel retailer based in LA, known for its comfortable denim, casual clothing and irreverent rock and roll attitude. Lucky Brand can be found in full price specialty and outlet stores across the United States and Canada, as well as select department stores and online at http://www.luckybrand.com.