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1878: The company showcases its long heritage of innovation by creating the first elasticized fabrics stretchable in several directions, opening up new possibilities for innovative corset makers… 1902: Maurice Kretz launches the first girdles made of those stretchable fabrics, it is an immediate success! 1920: Released from the corset, the urchin silhouette gains its freedom. 1949: The Chantelle Brand is born and the slogan “Chantelle, the girdle that never rides up” becomes famous in the 1955.