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At JewelOnFire, we believe there’s no reason why everyone can’t enjoy genuine diamond and gemstone jewelry by buying directly from craftsmen and manufacturers, from the comfort of home. The inspiration for JewelOnFire originated from jewelry manufacturers who have more than 50 years of experience in the business. They saw over and over how jewelry stores would mark up the cost of diamonds and other jewelry exponentially—up to 500%—often leaving many potential customers unable to buy pieces for themselves or as gifts. But we say, there’s no need for the middleman. There’s no reason you can’t safely buy high-quality jewelry online, and we’re here to disrupt the industry with a marketplace that makes these products accessible to the masses. The future of fine jewelry shopping starts now.