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G.H. Bass & Co. is an American footwear brand founded by George Henry Bass in 1876. G.H. Bass & Co. put a stylish spin on a Norwegian farm shoe designed for "loafing in the field," and playfully dubbed them Weejuns - introducing the world's first penny loafer. From strolling across college campuses to doing the moonwalk, Weejuns have been found on industrious feet ever since.