The Van Doren Rubber Company was founded in 1966 as a public shoe manufacturer. The existing logo was created by one of the co-owner’s 13-year old sons in 1970 and the company’s name was changed to Vans as a nod to the logo creator. Today, Vans is known globally as the primary sponsor of the Warped Tour rock festival and several extreme outdoor sporting events. The Vans store has also become one of the more popular stores for shoes in the USA.
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