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Illesteva is an independently owned eyewear brand with roots in Downtown New York and production in Italy and France. HERITAGE Before Illesteva launched in 2010, options for designer eyewear at a fair price point were few and far between. A handful of companies control most of the eyewear industry, often forcing brands to prioritize either stylish design or premium craftsmanship. We wanted our customer to never have to make that choice. Our challenge was to modernize the idea of a simple pair of glasses.