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Wife-and-husband duo Charlotte and David Cho launched Soko Glam in 2012 to help people discover Korean skin care, beauty trends, and cosmetics. Based in New York City, the Soko Glam team regularly travels to Seoul to scour the Korean skin care and makeup market, consult industry experts, and meet tastemakers to bring back the best selection of Korean beauty products for curation on Soko Glam. Known for popularizing the 10-Step Korean Skin Care Routine in the West and beyond, Soko Glam has been featured in major publications including The New York Times, Vogue, Allure, Into The Gloss, and more.