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Everything we do starts with our purpose: to provide comfort for body, mind and spirit. This guides what we make, the sustainability strides we’re taking, and how we give back with every purchase. While women are our primary target, we make clothes for both men and women. Our core is between 25 to 45 years of age and tend to be college graduates living in urban areas focused on their careers but also with an eye toward health and wellness and seeking comfort in everyday life.