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Korean beauty, aka K-beauty, has taken the global beauty market by storm. Korean products and trends appear in major fashion and beauty media outlets as well as on the shelves of mass market beauty stores like Ulta, Sephora, Urban Outfitters, Riley Rose, and even Walmart, Target, and CVS. The Korean beauty trend creates significant opportunities for publishers monetizing links to K-beauty sites and products—as long as publishers partner with the right advertisers.